
One Lifeline
A single word holds meaning;
the right combination holds power for change
ABOUT

The increasing dependence on diverse communication channels and social media offer an opportunity to use them for social good. Health outcomes are variant, human rights continue to be violated and the effects of climate change are becoming more and more apparent. By using evidence-based methods for influencing behavior change, communication campaigns can play a large role in improving the lives of communities around the world.
Mission
Induce positive social, health, and environmental change through the use of creative approaches.
Qualifications
Founder Aleni Ghusayni has worked in several non-profit organizations and research groups since receiving her Masters in Public Health. Her work includes research, social marketing, communication, & evaluation of various interventions involving vulnerable and marginalized groups, in addition to recreational and wellness campaigns. A distinctive feature of her work is the creative expression that has driven forth different projects as well as a set of influential short films, one of which focused on mental health and was a finalist in international film festivals.
SERVICES
Create Communication That Connects
Regardless of the sector you are in, words are a part of your daily work and life. Finding the right words to say to a specific group of people and the way to say it, however, differ each time and can make or break a message. Our ultimate goal is to use creative approaches to deliver messages that can move audiences and inspire positive change.
GET IN TOUCH
Let us know how we may be of service.